STRETCH

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story [LAST UPDATED AT 12:22 P.M. ET ON THURSDAY, SEPTEMBER 24, 2026] Sorry for the jump scare, but we’ve officially entered holidays-are-coming territory. The silver lining? The best early Amazon Prime Day K-beauty deals are already rolling in ahead of the retailer’s […]

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Aging is inevitable—and certainly not something that needs “fixing”—but the best face serums for aging skin can help soften the look of fine lines, fade dark spots, or restore some of the firmness and bounce your complexion has lost over time. […]

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Do you really need two separate moisturizers? You might! While daytime formulas are typically made to layer easily under sunscreen and makeup, the best night creams have the luxury of going richer—and can sneak in actives you might prefer to use […]

Save StorySave this storySave StorySave this story Zara Larsson loves color, glitter, and fun. Her aesthetic is pure pop girl energy with a splash of Lisa Frank: tons of aqua blues, purples, and, of course, bright Barbie pink! But for her Allure cover shoot, she swapped the pink makeup and neon wardrobe for metallic silver […]

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Nothing ruins your mood quite like developing pit stains (or constantly checking for said stains) and BO halfway through your day. Luckily, the best clinical-strength deodorants keep you dry and odor-free until your next shower. Unlike standard or natural formulas (which […]

Photo: Getty ImagesSave StorySave this storySave StorySave this story The MTV Video Music Awards red carpet is one of those rare places where the outfits are every bit as interesting as the performances and prizes that follow—and the hair, makeup, and manicures are every bit as important as the outfits. The celebrity glam teams always […]

Save StorySave this storySave StorySave this story What does a mermaid wear when she’s off duty? Like the great folklorists of yore, I found myself contemplating this question over a Diet Coke under woven light fixtures and draped plant fronds at a bustling Mediterranean restaurant in Chicago. Unlike those writers, I, however, have the pleasure […]

Collage: Jemeria Davison; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story With so many K-beauty fans on the Allure staff (with me arguably being the biggest, hi!), it’s hardly a surprise that more than a handful of Korean skin-care, makeup, and hair-care products have earned our most prestigious stamp of […]